Future look at creating a website

As an online marketer one of the few things that everybody will need for success is a website. However not all of us are tech savvy and when it comes to clear and concise information on creating a website that will get found and ultimately make you money, there is very little information.

Having been at that stage at one point myself and still not a great programmer I plan on passing on what information I do know to help you create a fully functioning website and avoid the pitfalls that I first encountered.

To that end I’ll give you a quick insight into some of the future posts that I’ll be going into. This section will be called web optimization and is tied closely but is not identical to, search engine optimization (SEO).

Beginner

Planning –
Keywords – search term identification and refinement
Competition search
Choosing a domain name – URL length and Keywords in URL – secondary markets
Keeping URLs neat
Revenue model – affiliate links, adwords etc, selling links (eek!), selling product

Creating a site –
Design – making a sale, navigation
Content – sales, articles, other
CMS showdown
Semantic structure in HTML
Spiderability
Code validation – W3C

How to write copy -
Focus on keywords
Mistakes to avoid

Intermediate

Planning –
Diversifying site
Foreign searches
Google analytics
The long tail

Creating content –
Duplicate content

Advanced

Keeping on top of the game