Matching User Groups to Content – Pre-Website Planning

From the keywords you have you should be able to plan out, very loosely, what you intend to write. This content can then be batched together with related articles and then assigned to your visitor groupings.

If the content doesn’t match a group of users then put it to the side for now (as we’ll have to evaluate what purpose it does serve) and if a group of users has no content you’ll want to go back to the keyword planning stage to help come up with ideas to capture that audience.