Refining Keywords – Wordtracker – Pre-website planning

January 29th, 2009 by Barry


I’ll start this by saying that Wordtracker is wank. I’ll give it a fair review here but I’ve don’t like it. It should also be noted I’ve not used it in a little while so changes may have been made.

Wordtracker is a paid for tool which allows you to identify keywords and how much traffic they get. One year of Wordtracker is $330/£160 but weekly subscriptions cost just $59/£28 per month, this is good if you just want to use it at the beginning of creating a site. There is also a free trial which is even better if this is your first site.

You certainly don’t need this tool but it is quite useful and not too expensive.

There is some dispute over which keyword finders are the best but many people agree that Wordtracker is amongst the best and at worst produces results which are useable, especially in conjunction with the free tools I shall recommend.

Using Wordtracker

Wordtracker has many uses but initially I’m going to use it to expand upon my brainstorming session. Select “Full Search” from the main page.

Next type the main keyword into the search box. This will be what your site is about, in this case online poker marketing.

Clicking on the proceed button results in 200 different suggestions all relating to my keyword. Many of these will be irrelevant however, especially if your keyword is ambiguous in meaning or used as slang. So put a tick beside all the relevant terms before proceeding again.

To help you select terms you can use the Count option to determine relevance. The higher the number in the count box the more times it is used in the top 200 relevant sites.

A lot of useless results will normally show up, so the trick is to only take forward keywords relevant to your site. You can always make a note of any slightly less relevant words but at this point I would select up to ten of the most relevant words and then go to step 3.

You will now have a list in an almost useable form. Un-tick any words that are not relevant and email them to yourself for reference. If you have too many words which are not relevant go back a step and remove the keywords most likely to be causing it.

*TOP TIP* – If a phrase looks relevant but you don’t know who or what it is, quickly do a search to identify it.

Next I can do a competition search to see how many sites I am up against.

In the competition search I can choose which search engines to use. In a future chapter I will discuss Google vs. other search engines but for now I’m just going to research competition on Google.

For my first search I choose not to include quotation marks for exact matches. After exporting or emailing these results I choose to re-run the report using exact match terms.

When running these reports we are most interested in results with a good KEI, Keyword Effectiveness Index. 0-10 is poor, 11-100 is good, 101-400 is very good and 401+ is excellent.

Unless you have found a new niche you will not find many excellent keywords. Anything good or better is worth targeting.

Unfortunately my best result on either was a KEI of less than 6 and it wasn’t even the main drive of my site.

For my first match search I didn’t have a word above 0.201 and for the exact match search I got the following.

I should mention at this point that these stats are not the beginning and end of a project. Even if you find a hundred keywords with a KEI of 400+ it does not guarantee you a successful site or a profit.

Conversely, such as in this case, a poor KEI does not indicate that you should abandon a project. If you think there is a market then I would recommend sticking to your vision; but not investing much if you can avoid it.

The other stats that will appear when you run these searches are: Count, 24hrs and Competing.

The count is the number of searches from about 400 million total.

24hrs is the estimated number of searches in the last 24hrs.

Finally, competing is the amount of other web pages that have results for that keyword.

As you gain experience it is possible to piece together an overview of the whole site marketability from these stats.

Should you choose to buy Wordtracker I would recommend reading the tutorials and becoming familiar with it.

Double checking

Whether it looks too good to be true or too poor to bother with always double check your keywords using the free tools which I will elaborate on next.

It is very easy to get a false impression from any one of these tools so I would recommend always checking them against each other and any other tools you discover.

*FYI* – Wordtracker draws upon a very small percentage of daily searches so may not be accurately providing results.

Posted in SEO, Web Page Optimization

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